A multi-dimensional clustering on fuzzy metrics to classify cpg pricing and price promotion strategies : the case of pasta in Italy
Year of publication: |
2021
|
---|---|
Authors: | Palumbo, Luigi ; Laureti, Tiziana ; Benedetti, Ilaria |
Published in: |
Analysis of socio-economic conditions : insights from a fuzzy multidimensional aproach. - London : Routledge, Taylor & Francis Group, ISBN 978-0-367-51406-8. - 2021, p. 302-324
|
Subject: | Italien | Italy | Preismanagement | Pricing strategy | Fuzzy-Set-Theorie | Fuzzy sets | Verkaufsförderung | Sales promotion |
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