A multi-layered approach to CRM implementation : an integration perspective
Year of publication: |
2010
|
---|---|
Authors: | Finnegan, David J. ; Currie, Wendy L. |
Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 28.2010, 2, p. 153-167
|
Subject: | Beziehungsmarketing | Relationship marketing | Prozessmanagement | Business process management | Strategisches Management | Strategic management | Organisatorischer Wandel | Organizational change |
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