A multi-method investigation of consumer response to marketing activities during life transitions
Year of publication: |
2014
|
---|---|
Authors: | Hopkins, Chris ; Wood, Charles ; Siemens, Jennifer ; Anne Raymond, Mary |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 31.2014, 1, p. 39-53
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Transitions | Anticipatory | Appraisals | Liminal | Re-establishment |
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