A multi-stage model of adoption of online buying in India
Year of publication: |
2018
|
---|---|
Authors: | Rajaretnam, Jeyachandran ; Sheth, Jagdish N. |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 31.2018, 2, p. 60-72
|
Subject: | Adoption process | online buying | information seeking | information sharing | stage modeling | Internet user | Konsumentenverhalten | Consumer behaviour | Indien | India | Internet | Online-Handel | Online retailing | Innovationsakzeptanz | Innovation adoption | Informationsverhalten | Information behaviour | Electronic Commerce | E-commerce | Innovationsdiffusion | Innovation diffusion | Informationsverbreitung | Information dissemination |
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