A multicultural service sensitivity exercise for maerketing students
Year of publication: |
2012
|
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Authors: | Rosenbaum, Mark S. ; Moraru, Ioana ; Labrecque, Lauren I. |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 35.2013, 1, p. 5-17
|
Subject: | Studierende | Students | Interkulturelle Beziehungen | Cross-cultural relations | Betriebswirtschaftsstudium | Graduate business education |
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