A multidimensional approach to international market selection and nation branding in in Sub-Saharan Africa
Year of publication: |
September-November 2017
|
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Authors: | Schühly, Andreas ; Tenzer, Helene |
Published in: |
Africa journal of management. - [London] : Routledge, Taylor & Francis Group, ISSN 2332-2373, ZDB-ID 2902482-1. - Vol. 3.2017, 3/4, p. 236-279
|
Subject: | Sub-Saharan Africa | international market selection | nation branding | foreign direct investment (FDI) | Subsahara-Afrika | Auslandsinvestition | Foreign investment | Markenführung | Brand management | Internationales Marketing | International marketing |
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