A multilevel study of brand-specific transformational leadership : employee and customer effects
Year of publication: |
2020
|
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Authors: | Chiang, Hsu-Hsin ; Han, Tzu-Shian ; McConville, David |
Published in: |
The journal of asset management. - Basingstoke : Palgrave Macmillan, ISSN 1470-8272, ZDB-ID 2209717-X. - Vol. 27.2020, 3, p. 312-327
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Subject: | Brand-specific TFL | Brand commitment | Brand citizenship behavior | Customer citizenship behavior | Customer-based brand equity | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Arbeitsverhalten | Work behaviour | Beziehungsmarketing | Relationship marketing | Führungsstil | Leadership style | Markenimage | Brand image |
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