A multinational examination of the "(non-) domestic product" effect
| Year of publication: |
2002
|
|---|---|
| Authors: | Loeffler, Michael |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 19.2002, 4-5, p. 482-498
|