A multinational examination of the symbolic–instrumental framework of consumer–brand identification
| Year of publication: |
2012
|
|---|---|
| Authors: | Lam, Son K ; Ahearne, Michael ; Schillewaert, Niels |
| Published in: |
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609x. - Vol. 43.2012, 3 (16.4.), p. 306-332
|