A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes
| Year of publication: |
2000
|
|---|---|
| Authors: | Homburg, Christian ; Pflesser, Christian |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 37.2000, 4, p. 449-462
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