A naive Bayes strategy for classifying customer satisfaction : a study based on online reviews of hospitality services
Year of publication: |
2019
|
---|---|
Authors: | Sánchez-Franco, Manuel J. ; Navarro García, Antonio ; Rondán-Cataluña, Francisco Javier |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 101.2019, p. 499-506
|
Subject: | Online reviews | Hospitality services | Customer satisfaction | Text analytics | Classification models | Naive Bayes classifier | Kundenzufriedenheit | Internet | Krankenhaus | Hospital | Dienstleistungsqualität | Service quality | Klassifikation | Classification |
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