A naturological approach to marketing exchanges : implications for the bottom of the pyramid
Year of publication: |
2010
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Authors: | Hill, Ronald Paul |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 6, p. 602-607
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Subject: | Subsistenzwirtschaft | Subsistence economy | Stakeholder | Lieferantenmanagement | Supplier relationship management | Marktforschung | Market research |
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