A negative side of outsourcing marketing functions and market-based learning process
Year of publication: |
2011
|
---|---|
Authors: | Park, Jeong Eun ; Lee, Sungho ; Morgan, Robert M. |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 19.2011, 5 (1.8.), p. 471-487
|
Saved in:
Saved in favorites
Similar items by person
-
A negative side of outsourcing marketing functions and market-based learning process
Park, Jeong Eun, (2011)
-
The role of buyer trust in outsourced CRM : its influence on organizational learning and performance
Brockman, Beverly K., (2017)
-
Park, Jeong Eun, (2010)
- More ...