A netnographic and regression approach to study customer skepticism towards online travel companies
Apoorva Kumar and Pawan Garga
| Year of publication: |
2020
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|---|---|
| Authors: | Kumar, Apoorva ; Garga, Pawan |
| Published in: |
Manthan : journal of commerce and management. - Delhi : Journal Press India, ISSN 2347-4440, ZDB-ID 2802084-4. - Vol. 7.2020, 1, p. 1-14
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| Subject: | Customer scepticism | Online travel | Netnography | Linear regression | Regressionsanalyse | Regression analysis | Reisevermittler | Travel agency | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Tourismuswirtschaft | Tourism industry | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Tourismus | Tourism | Kundenzufriedenheit | Customer satisfaction | Webanalyse | Web analytics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.17492/manthan.v7i1.195411 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012291504