A new approach to consumer motivation
Jon C. Udell
| Year of publication: |
1964
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|---|---|
| Authors: | Udell, Jon C. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 40.1964/65, 4, p. 6-10
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| Type of publication: | Article |
|---|---|
| Notes: | über: Melvin Thomas Copeland |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002953727