A new brand of business : Charles Coolidge Parlin, Curtis Publishing Company and the origins of market research
Douglas B. Ward
| Year of publication: |
2010
|
|---|---|
| Authors: | Ward, Douglas B. |
| Publisher: |
Philadelphia, Pa. : Temple Univ. Press |
| Subject: | Curtis Publishing Company <Philadelphia, Pa.> | Marktforschung | Market research | Wirtschaftsgeschichte | Economic history | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 228 S. Ill., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index A new era of business -- An unlikely leader -- What was commercial research? -- Winning over the skeptics -- Barbarians, farmers, and consumers -- Readers as consumers -- Chasing the consumer, protecting itself -- The legacy of commercial research. 0907 |
| ISBN: | 978-1-4399-0015-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003779313