A new "brand" of Chinese economic nationalism : from China made to China managed
Year of publication: |
2012
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Authors: | Gerth, Karl |
Published in: |
Globalization and economic nationalism in Asia. - Oxford [u.a.] : Oxford Univ. Press, ISBN 978-0-19-964621-0. - 2012, p. 202-223
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Subject: | Globalisierung | Globalization | Internationale Wirtschaftsbeziehungen | International economic relations | Nationalismus | Nationalism | Markenführung | Brand management | China |
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