A new consumer brand relationships framework
Year of publication: |
2015
|
---|---|
Authors: | Sreejesh, S. ; Roy, Subhadip |
Published in: |
Consumer brand relationships : meaning, measuring, managing. - Basingstoke : Palgrave Macmillan, ISBN 978-1-349-49101-8. - 2015, p. 165-197
|
Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markenartikel | Brand |
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