A new dimension to financial product innovation research
Peter D. Morton and Crispian Tarrant
Year of publication: |
1994
|
---|---|
Authors: | Morton, Peter D. |
Other Persons: | Tarrant, Crispian (contributor) |
Published in: |
Marketing and research today : the journal of the European Society for Opinion and Marketing Research. - Amsterdam : ESOMAR, ISSN 0923-5957, ZDB-ID 1005558-7. - Vol. 22.1994, 3, p. 173-180
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Subject: | Versicherung | Insurance | Marktforschung | Market research | Großbritannien | United Kingdom |
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