A new era of value selling : what customers really want and how to respond
Thomas Menthe
| Year of publication: |
[2019]
|
|---|---|
| Authors: | Menthe, Thomas |
| Institutions: | epubli GmbH (publisher) |
| Publisher: |
[2019]: Berlin : epubli |
| Subject: | Kundenwert | Customer value | B-to-B-Marketing | Business-to-business marketing | Kaufentscheidung | Purchase decision | Neuroökonomie | Neuroeconomics | Produktqualität | Product quality | Kundenorientierung | Verkaufsgespräch |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] ; Description [epubli.de] ; Description [epubli.de] ; Description [epubli.de] |
| Extent: | 264 Seiten 19 cm x 12.5 cm, 313 g |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Titelzusatz auf dem Umschlag: including latest insights from neuroscience and AI |
| ISBN: | 978-3-7485-3050-3 ; 3-7485-3050-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012033971