A new marketing mix model to rescue the hospitality industry : evidence from Egypt after the Arab Spring
Year of publication: |
June 2017
|
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Authors: | Salman, Doaa ; Tawfik, Yasser ; Samy, Mohamed ; Artal Tur, Andrés |
Published in: |
Future Business Journal. - New York, NY : Springer Nature, ISSN 2314-7210, ZDB-ID 2837528-2. - Vol. 3.2017, 1, p. 47-69
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Subject: | Crisis management | Hotel industry | Marketing mix | Tourism | Transition process | Ägypten | Egypt | Hotellerie | Marketingmanagement | Marketing management | Gastgewerbe | Hospitality industry | Tourismuswirtschaft | Tourism industry |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1016/j.fbj.2017.01.004 [DOI] hdl:10419/187954 [Handle] |
Classification: | H19 - Structure and Scope of Government. Other ; J5 - Labor-Management Relations, Trade Unions, and Collective Bargaining ; M10 - Business Administration. General ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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