A new marketing strategy for e-commerce : the Gulf region experience
Khalid W. Alrawi; Hamid R. Ekbia; Khalifa H. Jaber
| Year of publication: |
2008
|
|---|---|
| Authors: | Alrawi, Khalid W. ; Ekbia, Hamid R. ; Jaber, Khalifa H. |
| Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 9.2008, 2, p. 273-286
|
| Subject: | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management | Arabische Golf-Staaten | Gulf countries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003859722