A new perspective on the potential of organization’s development

The aim of the article is to show that organization’s potential can be differently described as only by results. The proposals concern using both the category of balance or unbalance and the concept of the chaos edge for describing organization’s potential. The paper takes a closer look at strategic potential of organization, and tries to find explanation of development mechanisms in descriptive theories, such as: complexity theory, systems theory, cybernetics, and chaos theory. This is the main aim of this article. The most interesting aspect of identifying and creating strategic potential of organization are processes aimed at achieving the balance or unbalance. According to various theories or concepts these processes determine the direction of change for an enterprise, both in the context of external and internal factors. Acknowledging the internal ones to be mainly connected with resources, the paper describes ways of creating the potential of company’s development in connection with the levels of balance within an organization. Another issue is determining the point of reference for the potential, namely the highest possible level of business effectiveness in a given internal and external context. The basis for theoretical considerations will be the complexity theory and the concept of the chaos edge.