A new perspective on the regional and global strategies of multinational services firms
Alan M. Rugman; Alain Verbeke
| Year of publication: |
2008
|
|---|---|
| Authors: | Rugman, Alan M. ; Verbeke, Alain |
| Published in: |
Management international review : mir ; journal of international business. - Berlin : Springer, ISSN 0938-8249, ZDB-ID 209761-8. - Vol. 48.2008, 4, p. 397-411
|
| Subject: | Dienstleistungssektor | Service industry | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003743374