A new price-advertising-interaction model : theory, empirical evidence and managerial implications
Hermann Simon ; Eckhard Kucher
| Year of publication: |
1987
|
|---|---|
| Authors: | Simon, Hermann ; Kucher, Eckhard |
| Publisher: |
Erftstadt : USW |
| Extent: | 36 S. |
|---|---|
| Series: | USW-working-papers. - Erftstadt (Liblar). - Vol. 1987,6 |
| Type of publication: | Book / Working Paper |
| ISBN: | 3-925561-10-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004694142