A new product adoption model with price, advertising, and uncertainty
Year of publication: |
1985
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Authors: | Kalish, Shlomo |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 31.1985, 12, p. 1569-1585
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Subject: | Marketingmanagement | Marketing management | Innovation |
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