A Nonuniform Influence Innovation Diffusion Model of New Product Acceptance
Year of publication: |
1983
|
---|---|
Authors: | Easingwood, Christopher J. ; Mahajan, Vijay ; Muller, Eitan |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 2.1983, 3, p. 273-295
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | diffusion | technological forecasting | word-of-mouth |
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