A note on advertising policy under uncertainty and dynamic conditions
| Authors: | DEHEZ, Pierre ; JACQUEMIN, Alex |
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| Institutions: | Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain |
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| Type of publication: | Book / Working Paper |
| Notes: | In : The Journal of Industrial Economics, 24(1), 73-78, 1975 Number 230 |
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