A note on an integrated model of customer buying behavior
| Year of publication: |
2002
|
|---|---|
| Authors: | Fader, Peter S. ; Hardie, Bruce G. S. |
| Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 139.2002, 3, p. 682-687
|
| Publisher: |
Elsevier |