A Note on Moral Licensing and Foot-In-The-Door Effect

Literature in economics and psychology on moral behaviour explores the contexts in which people act in ways that are consistent or inconsistent with their past actions. Such inconsistencies appear to violate economists' assumption of rational consumer behaviour. In this note we show that a simple model of rational (utility-maximising) consumer behaviour, in both static and dynamic forms, can explain both consistent and inconsistent behaviour.

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Year of publication:	2019
Authors:	Ulph, Alistair ; Panzone, Luca ; Hilton, Denis
Publisher:	Munich : Center for Economic Studies and ifo Institute (CESifo)
Subject:	behavioural consistency \| moral self-regulation \| moral licensing \| consumer behavior \| sustainable consumption

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Series:	CESifo Working Paper ; 7857
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Working Paper
Language:	English
Other identifiers:	1678039039 [GVK] hdl:10419/207248 [Handle] RePec:ces:ceswps:_7857 [RePEc]
Classification:	D11 - Consumer Economics: Theory ; H41 - Public Goods ; M31 - Marketing ; Q56 - Environment and Development; Environment and Trade; Sustainability; Environmental Accounting ; Q58 - Government Policy
Source:	EconStor

Persistent link: https://www.econbiz.de/10012141058