A note on the relationship of price and imputed quality
Year of publication: |
1964
|
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Authors: | Tull, Donald S. ; Boring, R. A. ; Gonsior, M. H. |
Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 37.1964, 2, p. 186-191
|
Subject: | Preis | Qualität | Marktpsychologie |
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