A novel Bass-type model for product life cycle quantification using aggregate market data
Year of publication: |
2014
|
---|---|
Authors: | Guo, Xuezhen |
Published in: |
International Journal of Production Economics. - Elsevier, ISSN 0925-5273. - Vol. 158.2014, C, p. 208-216
|
Publisher: |
Elsevier |
Subject: | Product Life Cycle quantification | Product diffusion model | Sales forecasting | Product enjoyment | Product repurchasing |
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A novel Bass-type model for product life cycle quantification using aggregate market data
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