A ORGANIZATIONAL DYNAMICS - Brand misconduct: Consequences on consumer-brand relationships
| Year of publication: |
2012
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|---|---|
| Authors: | Huber, Frank ; Vollhardt, Kai ; Matthes, Isabel ; Vogel, Johannes |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 52.2012, 4, p. 309-311
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