A phase-specific analysis of negotiation styles
Melanie Preuss and Per van der Wijst
Year of publication: |
2017
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Authors: | Preuss, Melanie ; Wijst, Per van der |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 32.2017, 4, p. 505-518
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Subject: | Business-to-business marketing | Negotiation performance | Negotiation phases | Negotiation satisfaction | Negotiation styles | B-to-B-Marketing | Verhandlungen | Negotiations | Verhandlungstechnik | Negotiation techniques | Verhandlungstheorie | Bargaining theory |
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