A picture is worth a thousand words : how images influence information quality and information load in online reviews
Robert Zinko, Paul Stolk, Zhan Furner, Brad Almond
| Year of publication: |
2020
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|---|---|
| Authors: | Zinko, Robert ; Stolk, Paul ; Furner, Zhan ; Almond, Brad |
| Published in: |
Electronic markets : EM ; the international journal of electronic commerce and business media. - Berlin : Springer, ISSN 1422-8890, ZDB-ID 2017342-8. - Vol. 30.2020, 4, p. 775-789
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| Subject: | Electronic word of mouth | Information overload | Information quality | Images | Virales Marketing | Viral marketing | Informationswert | Information value | Informationsverhalten | Information behaviour | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Social Web | Social web | Informationsverbreitung | Information dissemination |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s12525-019-00345-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012419597