A picture is worth a thousand words : translating product reviews into a product positioning map
Year of publication: |
March 2017
|
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Authors: | Moon, Sangkil ; Kamakura, Wagner A. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 1, p. 265-285
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Subject: | Online product reviews | Product positioning map | Text mining | Psychometrics | Experience products | Consumer segmentation | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Produktivität | Productivity |
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