A pitfall of using offer quantity limits
Jay P. Carlson
| Year of publication: |
2021
|
|---|---|
| Authors: | Carlson, Jay P. |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 31.2021, 3, p. 358-374
|
| Subject: | anchoring | framing | multiple unit price promotion | Offer quantity limit | unit quantity limit |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2020.1864657 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012590023