A portrait of intimate apparel female shoppers : a segmentation study
Yelena Tsarenko, Carolyn J. Lo
| Year of publication: |
February 2017
|
|---|---|
| Authors: | Tsarenko, Yelena ; Lo, Carolyn J. |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 25.2017, 1, p. 67-75
|
| Subject: | Segmentation | Intimate apparel | Inconspicuous fashion consumption | Product attributes | Service attributes | Bekleidungsindustrie | Clothing industry | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Bekleidung | Clothing | Textilhandel | Textile distribution | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1016/j.ausmj.2017.01.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011782267