A praxis framework for implementing market orientation into charities
Paul Chad; Judy Motion; Elias Kyriazis
| Year of publication: |
2013
|
|---|---|
| Authors: | Chad, Paul ; Motion, Judy ; Kyriazis, Elias |
| Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 25.2013, 1, p. 28-55
|
| Subject: | Gemeinnützige Organisation | Charitable organization | Nonprofit-Organisation | Nonprofit organization | Marketingmanagement | Marketing management | Einführung | Implementation | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009738228