A pre-diffusion growth model of intentions and purchase
Year of publication: |
2011
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Authors: | Chintagunta, Pradeep K. ; Lee, Jonathan |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 40.2011, 1, p. 137-155
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Saved in:
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