A preliminary investigation into the phenomenon of social networking sites in Europe and its impact upon Generation Y
Alan Hirst, Marie Ashwin, David Bednall, Orhan İçöz and MaxMikael Björling
Year of publication: |
2010
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Authors: | Hirst, Alan ; Ashwin, Marie ; Bednall, David ; İçöz, Orhan ; Björling, MaxMikael |
Published in: |
The journal of retail marketing management research : JRMMR. - Hatfield, ISSN 1752-6183, ZDB-ID 24206350. - Vol. 2.2009/10, 2, p. 1-11
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