A price theoretic approach to the specification and estimation of the sales-advertising fucntion
Vinod K. Verma; Sherwin Rosen
| Year of publication: |
1980
|
|---|---|
| Authors: | Verma, Vinod K. ; Rosen, Sherwin |
| Published in: |
The journal of business : B. - Chicago, Ill. : Univ. of Chicago Press, ISSN 0021-9398, ZDB-ID 241617-7. - Vol. 53.1980, 3,2, p. 115-137
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| Subject: | Werbung | Verbraucher |
| Description of contents: |
Rosen, Sherwin: Comments on "A price theoretic approach to the specification and estimation of the sales-advertising fucntion". S. 139-142
|
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002957159