A probability model for early prediction of new product market success
William D. Barclay
| Year of publication: |
1967
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|---|---|
| Authors: | Barclay, William D. |
| Published in: |
Readings in marketing : the qualitative and quantitative areas. - New York, NY : Appleton-Century-Crofts. - 1967, p. 237-247
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| Subject: | Marktforschung | Markenartikel | Innovation |
| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of Marketing, Jan. 1963 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001875338