A process for managing the re-convergence of marketing functions
Year of publication: |
2013
|
---|---|
Authors: | Malthouse, Edward C. |
Published in: |
Media and convergence management. - Berlin : Springer, ISBN 978-3-642-36162-3. - 2013, p. 107-116
|
Subject: | Marketing | USA | United States | Theorie | Theory | Prozessmanagement | Business process management |
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