A process-oriented perspective on customer relationship management and organizational performance : an empirical investigation
Abbas Keramati; Hamed Mehrabi; Navid Mojir
| Year of publication: |
2010
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|---|---|
| Authors: | Keramati, Abbas ; Mehrabi, Hamed ; Mojir, Navid |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 7, p. 1170-1185
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| Subject: | Beziehungsmarketing | Relationship marketing | Prozessmanagement | Business process management | Unternehmenserfolg | Firm performance | Ressourcenorientierter Ansatz | Resource-based view | Digitale Dienste | Web-based service | Iran |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008668690