A product diffusion model incorporating repeat purchases
Year of publication: |
1985
|
---|---|
Authors: | Olson, Jerome A. |
Other Persons: | Choi, Seung-mook S. (contributor) |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 27.1985, 4, p. 385-397
|
Subject: | Marketing | Innovation | Konsumgüter | Consumer goods |
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