A PROFILE OF THE GENERATION X WINE CONSUMER IN CALIFORNIA
This research shows that the wine market in California is segmented by age. Wine consumption behavior differs between the generation X consumer and those that are not generation X. They purchase different types of wine at different locations. There are different attitudes toward wine between the two groups. Generation X consumers are more concerned with the quality and image attributes of wine.
Year of publication: |
2001
|
---|---|
Authors: | Wolf, Marianne McGarry ; McVey, Colin M. |
Published in: |
Journal of Food Distribution Research. - Food Distribution Research Society - FDRS. - Vol. 32.2001, 01
|
Publisher: |
Food Distribution Research Society - FDRS |
Keywords: | Consumer/Household Economics |
Saved in:
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