A Proposed Model of the Use of Package Claims and Nutrition Labels
| Year of publication: |
1997
|
|---|---|
| Authors: | Szykman, Lisa R. ; Bloom, Paul N. ; Levy, Alan S. |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 831633. - Vol. 16.1997, 2, p. 228-241
|