A purchase decision support model considering consumer personalization about aspirations and risk attitudes
Year of publication: |
2021
|
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Authors: | Song, Yongming ; Li, Guangxu ; Li, Tie ; Li, Yanhong |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 63.2021, p. 1-11
|
Subject: | Incomplete criteria weights | Multi-attribute utility theory | Online reviews | Parameter configuration | Preference heterogeneity | Purchase decision | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Risikopräferenz | Risk attitude | Management-Informationssystem | Management information system | Entscheidung unter Unsicherheit | Decision under uncertainty | Präferenztheorie | Theory of preferences |
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