A q-methodological study of consumer behavior : relationships between consuming, shopping, and advertising within a subjective framework
Dong Hoon Sunoo
| Year of publication: |
1967
|
|---|---|
| Authors: | Sunoo, Dong Hoon |
| Subject: | Verbraucher | Verbrauch | Werbung |
| Extent: | 317 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Thesis: | Columbia, Univ. of Missouri, Diss. 1967 |
| Notes: | Bibliogr. S. 243-250 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002898136